Deb Ruffins Consulting Group LLC
What Drives Us
DRCG delivers top-tier business development training, activation, and strategic consulting services tailored for AmLaw 200 firms. Our mission is to equip lawyers with the skills and confidence needed to generate new business, grow existing clients, and drive revenue growth in today's hyper-competitive legal market.
Our Mission
To empower lawyers and law firms with the skills, confidence, and strategies they need to thrive in today's competitive legal market by optimizing revenue through effective client acquisition, retention, and growth programs while developing attorneys' rainmaking abilities.
Our Vision
We envision a legal industry where attorneys are not only exceptional legal practitioners but also skilled rainmakers who drive sustainable growth for their firms. Our goal is to be the catalyst that transforms lawyers in to business development pros, ensuring law firms remain competitive by embedding sustainable revenue optimization practices in an ever-evolving market.
Our Approach
Choose DRCG to unlock your firm's full business development potential and stay ahead in the competitive legal market. DRCG's Stop Pitching, Start Catching© training and BD activation programs enhance the business development skills of AmLaw 200 firms while strategy and custom programming embeds capability within the firm. Programs offer:
Comprehensive Approach
Addressing both the technical skills and mindset aspects of business development, combining capacity building with technical skill-building to stop pitching for work and start catching it.
Long-term Development
Rather than focusing on short-term tactics, the program asks participants to commit to prioritize action. This approach will develop sustainable rainmaking skills that contribute to the firm's ongoing growth and success.
Integration of Modern Techniques
Programs incorporate digital marketing and technology strategies to enhance rainmaking efforts in the current legal landscape.
Tailored Content
DRCG addresses the unique challenges and opportunities facing large law firms with proprietary programs designed specifically for AmLaw 200 firms, that offer pick and mix content modules developed over decades and proven successful.
Focus on Leadership & Rainmaking Traits
The program emphasizes the intersection of leadership and rainmaking skills, recognizing that these roles are deeply intertwined and essential for long-term firm success.
Practical Application
Program content works in the real world. It incorporates exercises and strategies to help lawyers overcome common barriers such as where to start, fear of rejection, overcoming objections or discomfort with self-promotion.
Personalized Coaching
The BD Activation program includes individualized coaching to help lawyers identify their comfort zone and style and leverage their unique strengths in business development.